In this article on Zee Business , Sonam Srivastava, Founder, Wright Research, discusses factor investing, which involves using data and algorithms to identify patterns in the market that can lead to consistent outperformance with low risk. Factors are indicators that describe stock returns and can be categorized as macroeconomic or style factors. Examples of prevalent factors include value, size, momentum, quality, and volatility. Factor investing allows investors to diversify their portfolios, align with their risk appetite, and benefit from data-driven strategies with low expense ratios.

“Factors allow investors to find stock themes that fit their risk appetite and enable them to invest in a unique opportunity. Investors can get exposure to multiple factors, thus increasing their diversification and consistency or returns.”

- Sonam Srivastava, Founder, Wright Research

Here’s a summary:

• Factor investing is an approach that uses data and algorithms to identify patterns in the market for consistent outperformance at low risk.

• Factors are indicators that describe stock returns and can be categorized as macroeconomic and style factors.

• Some prevalent factors include value, size, momentum, quality, and volatility.

• Factor investing provides benefits such as increased diversification, exposure to unique opportunities, and the potential for higher returns.

• Factors can be implemented passively or actively, with low expense ratios.

• Factor returns can be cyclical, and no factor works all the time, so it's advisable to trust an investment advisor for tactical allocation to factors.

• In India, momentum, quality, size, and value factors have shown effectiveness, depending on the market conditions and growth trends.

• NSE has published factor indices, and there are ETFs and robo-advisors offering curated factor strategies in India.

Read the full article here on Zee Business.

To learn more about Factor Investing check out these articles

1. What is Factor Investing?
2. What are the different types of Investing Factors?
3. Unveiling the Nuances of Factor Investing: A Balancing Act of Risks and Rewards
4. Can Factor Investing provide higher returns?
5. Multi Factor Investing
6. Complete guide to Factor Investing & Wright Balanced Multifactor Portfolio